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Exam Number : Salesforce-Certified-Marketing-Cloud-Consultant
Exam Name : Certified Marketing Cloud Consultant
Vendor Name : Salesforce
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Salesforce-Certified-Marketing-Cloud-Consultant exam Format | Salesforce-Certified-Marketing-Cloud-Consultant Course Contents | Salesforce-Certified-Marketing-Cloud-Consultant Course Outline | Salesforce-Certified-Marketing-Cloud-Consultant exam Syllabus | Salesforce-Certified-Marketing-Cloud-Consultant exam Objectives

The Salesforce Marketing Cloud Consultant exam measures a candidate�s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and expertise in each of the areas below.

Discovery: 15%
Provided with a set of business requirements- determine what additional information is needed to design the recommended solution.
Provided with a list of branding and creative strategies- probe for additional information that is needed to recommend an appropriate solution.
Provided a customer environment and goals- determine the viability of external systems that need to be included in the solution (for example; POS- CRM- eCommerce- data warehouse- data source inputs).
Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency- complexity- volume of sending).
Given a scenario that includes customer information about subscriber acquisition- management- and attrition- utilize this information to select solution components.
Given a solution- recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
Conceptual Design: 12%
Analyze customer data to determine the appropriate data model (for example; List model- Data Extensions).
Given a scenario- determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
Given a narrative data flow- select the correct data flow diagram that depicts that data flow.
Given a customer scenario- identify which User Stories are appropriate to use for accessing Marketing Cloud.
Given a customer scenario- determine the factors to consider when scaling the solution.
Articulate how data construct will drive one-to-one messaging and content.
Explain the purpose of IP Warming and make a recommendation based on customer needs.
Marketing Cloud Connect: 6%
Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for example; Salesforce edition- list of integration users- scope user- administrator credentials).
Understand how to send an email to a contact- lead- campaign- and report via the Sales/Service Cloud and Marketing Cloud (for example; sending- triggered- automated).
Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
Account Configuration: 10%
Given a customer scenario- recommend the appropriate Marketing Cloud role based on User Stories.
Determine which type of customer scenario warrants the creation of a business unit (for example; publication types- demographic- workflow processes- and organizational structure).
Given a scenario- troubleshoot issues regarding Reply Mail Management.
Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping- Landing Pages- image URLs).
Reporting: 5%
Explain how the information in data views and tracking extracts are accessed.
Compare and contrast standard reports- data views- and tracking extracts.
Summarize Send Logs- including when/why to use it and how to create and manage.
Data Design: 12%
Explain the various data objects in the Marketing Cloud (for example; data extensions- list model- data retention model- publication lists- suppression lists).
Understand available data types- retention- and template options when building a data extension.
Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
Given a customer scenario- recommend the appropriate import method with lists or data extensions.
Understand the implications of a system being database of record.
Automation: 8%
Given a customer scenario- select the appropriate workflow that meets the business requirement (for example; import- segmentation- email send).
Compare and contrast triggered and scheduled interactions.
Email Build: 7%
Understand the required steps to build- test- and deploy an email based on customer requirements.
Explain the various ways to individualize email content (for example; AMPscript- personalization strings- Dynamic Content- Guide Template Language).
Compare and contrast the ways to individualize content- such as SSJS vs. AMPscript- Dynamic Content Wizard vs. AMPscript/LookupRows function.
Explain various Marketing Cloud Email technologies (for example; Link Alias tags- Impression regions- Web Analytics Connector).
Contact Builder: 15%
Explain the role and capabilities within Contact Builder.
Understand how cardinality impacts data modeling.
Summarize how to use Data Designer to incorporate data source into Contact Builder.
Given a customer scenario- know how to build an Attribute Group to be used for a simple interaction.
Journey Builder: 10%
Compare and contrast automation tools- such as Journey Builder and Automation Studio.
Given a customer scenario that includes Journey Builder- evaluate the requirements- activities- and steps.
Explain the requirements for and the methods by which a contact can enter a Journey.

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Salesforce Cloud real questions

Brace yourself! Salesforce aligns WhatsApp with advertising Cloud | Salesforce-Certified-Marketing-Cloud-Consultant PDF Braindumps and Practice Questions

(PIxabay)

As Salesforce’s Connections convention kicks off these days, the enterprise has introduced expansions and additions to both its Commerce Cloud and marketing Cloud choices, with WhatsApp integration notably catching the eye… and perhaps raising some questions.

As per the reputable announcement, advertising Cloud enhancements include:

Integration of two applied sciences to the Salesforce consumer information Platform (CDP), principally interaction Studio - which analyzes go-channel company interactions and makes use of Einstein AI to check and send a message, product offer or content recommendation - and Loyalty administration - which offers true-time audience segments of users foremost clients.

Datorama reviews for advertising Cloud, providing direct entry to new e-mail, mobile and experience experiences to analyze and optimize efficiency from within the advertising and marketing Cloud interface.

Snapchat viewers healthy, to enable marketers to use their first-celebration statistics kept in Salesforce to create focused, customized promoting audiences for Snapchat.

WhatsApp integration to permit communication with purchasers via the social platform.

Commerce Cloud bulletins encompass:

Salesforce CDP for Commerce, to bring Commerce Cloud records built-in into Salesforce CDP out-of-the-field.

B2B2C Commerce app to enable B2B groups promptly to launch a related, Direct-to-buyer (D2C) e-commerce storefront devoid of coding.

Salesforce Order administration, together with Omni-channel stock, allotted Order administration and Order administration for B2B.

Headless revolutionary web utility (PWA) package and Managed Runtime to permit developer teams to decouple front-conclusion and back-conclusion technologies to create highly customized buyer-dealing with experiences - aka headless commerce.

records-first

Explaining the drivers behind the Boost and additions, Lidiane Jones, EVP & GM, Commerce Cloud, Salesforce, says:

we now have all develop into digital-first consumers now. We're consistently switching from their telephones, their computers, their iPads, and they use every little thing from e-mail via to social media. What that means is that digital purchasers expect a very related event, a seamless journey. You get a advertising ad focused on a product for you; you purchase on a social channel; you might be getting an e mail confirmation; and you then finding out to opt for up on the curb or on the save; the assist name that you just do after that - every little thing is super-connected.

She adds:

facts is everything, so we're definitely focused on growing an built-in commerce event with their Salesforce CDP, out of the field, a single click on and purchasers can join that information. They actually are going to empower commerce leaders to be in a position to see looking trends, purchases of items in distinctive regions, promotions success expense, all of the issues that are important for commerce leaders, alongside statistics from advertising and marketing and income and repair that truly offers them the vigour to see the entire view of their customer throughout their company

Michael Kostow, EVP & GM, advertising Cloud, also picks up on the ‘facts is everything’ idea when he says:

marketers at the moment are data scientists, which is a pretty dramatic exchange from where they had been only a 12 months or two in the past. they now have obtained a statistic that says seventy five% of buyers are going to both preserve or raise their spend over the route of this year. This represents an fully awesome possibility for agencies to in fact believe about their information strategy, to consider about how they could carry all their information together and unify it throughout all their touchpoints, to convey an amazing adventure and take potential of all that elevated area it is coming into the market.

on the core of [the next generation of Marketing Cloud] is the only supply of certainty. it's highly vital during this new statistics-first world that you understand and you remember your client. or not it's additionally vital that you're capable of humanize all those interactions that you simply're having together with your consumer, and also you're able to do it at scale, leveraging the power of artificial Intelligence. And last, but now not least, [you need] the potential to optimize your influence and get a view throughout your whole advertising and marketing with unified analytics.

What’s up with WhatsApp?

As for that WhatsApp integration, the purpose here wants no explanation, in keeping with Kostow:

WhatsApp is one of the most pervasive chat platforms anyplace in the world. And for advertising and marketing Cloud, we're going to be in a position to allow their customers to be capable of connect with their consumers in WhatsApp, whether it be transactional messages, keyword search. it's definitely interesting for their customers to be capable of attain their purchasers on this speedy starting to be platform…WhatsApp has been near the right of the [feature wish] list for some time. They know it is in reality essential to their client base. WhatsApp has develop into just this type of pervasive channel for individuals all over the world. it's a unique opportunity for entrepreneurs to be in a position to attain those users on WhatsApp, with valuable messages, transactional messages, having two-means conversations.

He cites the example of Align technology. company of the Invisalign orthodontic clear aligner device, as a case in factor:

Align is an interesting company in that they're advertising to both B2B and B2C. they are advertising and marketing to docs and to orthodontists, but they may be also advertising at once to buyers, like my family which uses the product. And so you feel about where the use instances for WhatsApp [are], the usage of Align as an example, it be basically extra focused on B2C, where you have somebody who's attracted to their dental platform. they're asking a set of questions or having an interactive dialogue. Align is capable of send advertising messages via WhatsApp.

My take

All of which sounds very superb, however while social media systems are capable of getting used for purposeful, customer adventure bettering makes use of, they are additionally obviously ripe for abuse by way of the greater unscrupulous marketers? Many commentators of late have raised considerations about the energy and attain of social structures, not least Salesforce CEO Marc Benioff, who’s famously made extraordinarily unfavourable comparisons between the unregulated cigarette business of former many years and the latest fame of the likes of facebook, proprietor of WhatsApp.

Given one of the contemporary controversies in regards to the, let’s name it, lack of readability of intent round privateness matters this is been on show from WhatsApp, I questioned how Salesforce, which boasts its own workplace of ethical and Humane Use of know-how, could book consumers not to misuse the power of social systems, given the emphasis positioned on the WhatsApp and Snapchat integrations on reveal right here?

For her part, Jones told me:

loads of consumers that I've had the possibility to work with, social systems supply them an opportunity to create consciousness about their company, to remember and simply extend their attain. I suppose many clients are seeing the urgency to have that client-centric view of their consumer. And so, in many circumstances, valued clientele need to deliver returned their consumer to their own adventure that allows you to really personal that relationship with the customer.

I feel this is probably the most large reasons why we're enthusiastic about their Salesforce CDP throughout all of their channels, because it is never just advertising or just commerce; it's a very linked event for the client and so being in a position to combine social platforms, but additionally convey them back in a method that feels first rate to the buyer, however additionally offers their valued clientele perception, is in reality going to supply their valued clientele the energy to make a decision how they wish to personal that relationship with social platforms.

To be frank, I’m not completely sure that fully answers my query, besides the fact that children i would agree that it's indeed all the way down to users to personal their own relationships with expertise. That talked about, I do think encouraging and enabling the ethical use of social platforms in commerce and advertising and marketing is an ongoing theme of dialogue price returning to. but the focus on WhatsApp is completely understandable given its popularity and reach and this integration will obviously supply constructive new capabilities to both B2B and B2C users.

doubtless we’ll hear extra across the week as Connections unfolds and diginomica might be bringing the best of the sessions over the arriving days. Between them, advertising and marketing Cloud and Commerce Cloud presently contribute the lowest percentage of profits across the Salesforce product portfolio - $0.9 billion for the these days ended Q1 22 in comparison to, as an instance, $1.5 billion for carrier Cloud or $1.four billion for earnings Cloud. but the yr-on-year growth price of 25%, in comparison to 20% for service Cloud and eleven% for income Cloud, is indicative of Commerce Cloud and advertising Cloud's expanding upward trajectory.

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